Stefanie Apostolidis-Elgammal — Melbourne Chippy Chick
Melbourne
CHIPPYCHICK
Melbourne, Australia

Carpenter · Content Creator · Speaker · Women in Trades Advocate

148K+

Instagram followers

2,000+

Women in the Club

13 yrs

On the tools

3

Little ones at home

Meet the Chippy Chick

STEFANIE
APOSTOLIDIS-
ELGAMMAL

35 · Half Greek, half Italian · Mum of 3 under 4 · Carpenter · Tradie Advocate

Before the trade

I was stuck in a desk job I hated. Walking into a building before the sun came up, walking out after it set. No fresh air, sick all the time from whatever bug was going around the office. I knew I wasn't built for it.

Out on the road

So I tried traffic control. Early starts, outside all day, hands-on, meeting new people, in nature, learning something different every shift. For the first time it didn't feel like work — it felt like me.

Heritage

Dad has been a builder and carpenter his whole life. I grew up tagging along on his sites, and I always showed a bit of interest. My uncle said it first — if you love being outdoors and you love the industry, why don't you do an apprenticeship under your dad?

The apprenticeship

So I went to dad and said: I want to do what you do. I want to be a builder. He looked at me, and the lesson came straight back.

You can't just be a builder. You need to know what you're doing and talking about. You need to walk on site and tell people what's wrong, and then show them how to fix it.

— Dad

13 years later

We looked into it. I did it. I'm still doing it. Thirteen years on the tools, three kids, two businesses and one community of thousands of women later — I'm still that apprentice who showed up to dad's site, except now I'm the one calling the shots.

In motion

A week in the life

Launched Tradie Lady Hire

Launched Tradie Lady Hire

Australia's directory of female tradies, live on the web.

Tradie Lady Club, IRL

Tradie Lady Club, IRL

Meet-ups, events and a 2,000-strong community of women in trades.

On the show floor

On the show floor

Brand work, expos and partnerships across the industry.

The brand

From apprentice to face of tradie ladies

In the final year of my apprenticeship I started @melbournechippychick. I was one of the first women on Instagram showing up every day on the tools — sharing tips, skills, tools, and an honest day-in-the-life of carpentry and construction. No filter. Just the work.

Years later, that page is still where I share it all — the wins, the stuff that breaks, the tool reviews, the talks at schools and TAFEs, and a glimpse of life raising three little ones while running two businesses.

Tool Reviews

Tool Reviews

Honest, no-BS reviews of tools and equipment from someone who actually uses them on site.

Speaker

Speaker

Inspiring the next generation at schools and TAFEs about careers in trades — and the realities behind them.

Site Manager

Site Manager

Carpenter and site manager — still on the tools, still on real builds across Melbourne.

The businesses I built

Two companies. One mission.

Get more women into the trades. Help the ones already here build real careers. And make it easier for the people who want to hire them.

Become a member

Join the Tradie Lady Club

Australia-wide membership for women in the trades — community, discounts, events, and the people who get it.

Australia-wide
$60/year

$115+ in real-world value

  • No lock-in
  • Open to all women in trades & apprentices
  • Pays for itself in month one
Become a Member

tlcmemberships.au

$75 Safestyle Eyewear voucher

Redeemable in-store on prescription safety eyewear.

$40 Tradie Lady Club merch credit

Discount code for the TLC merch store on your first order.

Digital member card

Show it at partner businesses for ongoing discounts.

Partner discounts

Exclusive deals from brands that back women in trades.

Private community of 2,000+ tradie women

Australia-wide. Real conversations, real referrals.

Members-only events & meetups

Dinners, gatherings, and IRL community across the country.

Follow my journey

Four handles. One mission.

Instagram, TikTok, the business — follow whichever suits you. Same mission from every angle.

Everything in one place

Links & resources